In partnership with True North Communications we came up with fun and quirky promotional pieces for the grand opening event of RIDE Cyclery's new location in Carlsbad, CA.

The new shop has an interesting piece of history on it's rooftop...a giant chicken! Leftover from the building's original use as an egg processing plant the chicken has become an iconic fixture and RIDE decided to honor it's legacy. Cyclists are already using it as a descriptive meeting spot for their group rides so we thought we'd play it up a little and get people asking "What's with that chicken?!"

A poster, double-sided postcard, seamless facebook profile and cover photo images, and instagram images were created as a part of this campaign.