Recently I launched an e-commerce website for a new company called Miles in Style. My client, who is an avid cyclist, had some ingeniously witty ideas for some custom bike jerseys and socks and came to me to help bring her ideas to life. Check out the site and buy something, or spread the word to your cyclist friends!

Before developing the website we of course started with the logo, which I brought in my friend and Illustrator Matt Cahill to bring the company mascot Miles the Duck to life. Once settled on the illustration I went to work on incorporating it into the logo and came up with this… (more…)